Privacy Policy

Welcome! Here, you’ll find the Privacy Policy for Wisconsin Brewing Company. In the policy, our brewery is referred to as “WBC,” "we," "us," "our," and "ourselves.” We refer to individuals who partake of our various offerings as “you” or "guests."


At WBC, we take great pride in the beers we create and the relationships we build with our customers and guests. We want to make sure your every encounter with our people and/or our products are positive and of the highest quality. In keeping with this tradition, we are dedicated to protecting your privacy and handling any personal information we obtain from you with care and respect. This Privacy Policy is designed to answer your questions regarding our privacy policies and principles.


This Privacy Policy applies only to personally identifiable information collected on the web site where this Privacy Policy is posted and does not apply to any other information collected by WBC through any other means.

When this Privacy Policy uses the term "personally identifiable information" or “personal information,” we mean information that identifies a particular individual, such as the individual's name, postal address, e-mail address, and telephone number, and birthdate (if applicable). The terms of this Privacy Policy are subject to all applicable laws.


We collect several types of personally identifiable information about our guests in two ways: Information you provide to us, and information we receive via technology.

Information You Provide to Us

Much of the personally identifiable information we receive comes directly from guests who are interested in obtaining information of some form. Examples include special offers, general news, and brewery-related information. Typically, this information includes the guest's name, postal address, e-mail address, and/or telephone number. We may also collect other types of information such as age, which we may associate with personally identifiable information for the purpose of identifying people of legal drinking age (and therefore legal access to our products and information). If you purchase tickets, products or services from us, we may note, for example, credit card information, the type of services or products ordered or purchased, and the date of the order or purchase. You may also provide us photographs or other video materials, which may contain personal information. We may collect personal information when you register on, log on, or visit our website, including when you participate in activities such as sweepstakes, contests, games, and informational and promotional offers. Finally, our website may offer message boards, conversation pages, chat rooms, social community environments, profile pages, and other Public Forums, as well as other features in which you may provide us with User Submissions (such as social media feeds). If you provide personal information when you use any of these public features, that personal information may be publicly posted and otherwise disclosed without limitation.

Information Collected Through Technology

We collect information through technology to make our website more interesting and useful to you and for various purposes related to our business. For instance, when you come to our website, we collect your IP address. An IP address is associated with the access point through which you enter the Internet, and is typically controlled by your Internet Service Provider (ISP), your company, or your university. Standing alone, your IP address is not personally identifiable. We may use IP addresses to collect information regarding the frequency with which our guests visit various parts of our website, and we may combine IP addresses with personally identifiable information.

Our website collects information through a variety of technical methods, including cookies and Web beacons. Cookies are pieces of information that a website sends to your computer while you are viewing the wesite. Web beacons are small pieces of data that are embedded in images on the pages of websites. Cookies, web beacons and other technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf, such as Google Analytics.

We may use the information collected through these technical methods for many purposes, including delivering content, tracking and enhancing our guests' experience on our website. For example, when you return to our website after logging in, cookies provide information to the site so that the site will remember who you are. We also may use technical methods to analyze the traffic patterns on our website, such as the frequency with which our users visit various parts of our website,, and third party website,, such as the frequency with which our users visit other website,. In HTML e-mails that we send our guests, we may use technical methods for a number of purposes, including: to determine whether our guests have opened or forwarded those e-mails and/or clicked on links in those e-mails, to customize the display of banner advertisements and other messages after a guest has closed the e-mail, and to determine whether a guest has made an inquiry or purchase in response to a particular e-mail. These technical methods may enable us to collect and use information in a form that is personally identifiable.

Our website also may provide links to third parties. Please keep in mind that if you click on a link to a third party's website, our Privacy Policy will not apply to your personally identifiable information collected on that third party's website and you must read the privacy policy posted on that site to see how your personally identifiable information will be handled.


IMPORTANT: It is our policy NOT to share your personally identified information with any third party.

We do not disclose any private online communications.

We use secure technology and restrictions on employee access to safeguard your personal information.

We will advise you if and when changes to this policy are made.

We may use your personally identifiable information in several ways, including sending you relevant news, promotional materials, confirmations of registration and transactions, contest information, updates to this privacy policy, and personal contact to you if and when necessary. This information may be sent to you by postal mail, e-mail or other means.

You may opt out of receiving these communications at any time, via this link. In addition, it is standard policy to include an opt-out option on all of our emailed communications.

Non-Registered Transactions

There may be cases where you engage in a transaction on our website without registering and logging on to our website: For example, purchasing tickets or products. When you engage in a Non-Registered Transaction with us, the same rules apply, ie: personal information that you provide during your transaction will not be shared with any third party, and you will have the opportunity to opt out of allowing personal information that you provide during your transaction to be used by us to send informational and promotional materials to you.


Opting out is not an instantaneous process and may take up to thirty (30) days to remove you from our lists. Also, please keep in mind that, if you have not consistently used the same postal and email addresses on our website, or if you have used a general change of address process (such as the change of address process offered by the U.S. Post Office) after providing address information on our website, our systems may have varying contact information for you. Accordingly, it may not always be possible to match your new opt-out choices with your personal information that you previously have provided. In these cases, we recommend that you email us directly with your opt-out request and information.

With regard to personal information that you have provided under this Privacy Policy, there are three separate opt-out choices available to you. These opt-out choices are the means by which you give us, or decline to give us, your consent to use your personal information for the purposes covered by these opt-out choices:

1. During the registration process on our website; 2. After registration, by logging on our website, clicking on our Privacy Policy links, and clicking on this opt-out link  3. By clicking the opt-out link provided on any email communication received from WBC.


The security and confidentiality of your information is extremely important to us. We have implemented technical, administrative, and physical security measures to protect guest information from unauthorized access and improper use. From time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.


You can access and update the contact information you gave us during registration (that is, your postal address, e-mail address, or any other information that would directly enable us to contact you) by clicking on this link.


If you have questions or wish to send us comments about this Privacy Policy, please send an email with your questions or comments or write us:
Member Services
Wisconsin Brewing Company
1079 American Way
Verona, WI 53593 Please be assured that any personal information that you provide in communications to the above e-mail and postal mail addresses will not be used to send you promotional materials, unless you so request.


We may amend this Privacy Policy at any time. If we amend this Privacy Policy to permit material changes in the way we collect, use, and/or share your personal information, we will notify you of such amendment by sending you an e-mail at the last e-mail address that you provided us, and/or by prominently posting notice of such amendment on the website covered by this Privacy Policy.