“There’s a fine line between passion and obsession. I should know, I’ve crossed over it enough.”
There is an art and a science to creating great beer. Fortunately, there’s Kirby Nelson. 50% mad scientist, 50% passionate artist, 100% brewing alchemist and tireless advocate for the craft beer industry. Kirby has been developing beers for over 25 years now. Along the way, he’s created some of Wisconsin’s most beloved and iconic brews and took home over 100 local, regional and global tasting titles. His passion for brewing speaks for itself — you can see it in his eyes, hear it in his voice, taste it in his beers.
And he’s just getting warmed up.
As founding partner and brewmaster of Wisconsin Brewing Company, Kirby sees his new gig as an opportunity to build on Wisconsin’s brewing heritage, introduce more people to the craft beer category, and as he says, “brew beer that I want to drink, while I’m brewing more beer.” While the respect of his peers and the number of his awards stand as testimony to his ability, it’s his beers’ ability to be imbibed, enjoyed and embraced that Kirby believes is the true measure of success.
We’ll drink to that.